top of page

5 Best Practices For Your Targeted Freelancing Campaign To Boost Your Freelance Income


Targeted freelancing is a form of freelancing that is specifically tailored to meet the needs of a certain client or company. It can involve working with a company on a project-by-project basis, or it can involve becoming a long-term consultant or contractor. The benefits of targeted freelancing include: getting to know and work with a specific client or company, getting more work done in less time, and being able to focus on specific skills and areas of expertise.

Know Your Worth: Figure out your freelance rates

As a freelancer, it's important to know your worth and what to charge for your services. Too often, people undervalue their skills and charge too little, which can result in lost income opportunities. You don't want to price yourself out of the market, but you also don't want to sell yourself short.

There are a few things you can do to help boost your income and ensure you're charging what you're worth:

  • Research the average rates for similar services in your area.

  • Know your own worth and what skills are most valuable to clients.

  • Quote rates that reflect the value of your services.

  • Negotiate rates with clients when appropriate.

  • Stay up-to-date on industry trends and changes.

Research The Market: What are people paying for services like yours?

If you're looking to start boosting your income as a freelancer, market research is key. Knowing what people are paying for services like yours is a great way to get an idea of where to price your own services. Additionally, it can help you identify any potential opportunities in the market.

There are a number of ways to conduct market research. One option is to look at job postings and see what people are being charged for similar services. Another approach is to survey your current clients or reach out to potential clients and ask them what they would be willing to pay for your services. You can also look at industry reports or check out online forums where people discuss their freelance experiences.

No matter which method you choose, it's important to be flexible and willing to adjust your rates as needed.

Create a Targeted Campaign: Who will you target and how will you reach them?

When you're ready to start freelancing, you need to create a targeted campaign to find your first clients. You'll need to identify your ideal clients and craft a message that will resonate with them. Then, you'll need to find ways to reach them.

One way to find your ideal clients is to think about the types of projects you want to work on. What are your strengths? What do you enjoy doing? Once you know what type of work you want to do, research the companies and industries that are most likely to need those services.

Then, craft a message that speaks directly to their needs. For example, if you're a graphic designer, you might highlight how your skills can help them improve their branding or marketing efforts. be sure to focus on the benefits of working with you, not just on what you can do for them.

Stay Top of Mind: Follow up with potential clients and stay in touch

No one knows when a freelance opportunity might come up, so it’s important to always be top of mind. One great way to stay in touch with potential clients is to follow up with them after meeting or talking with them. This can help you maintain a relationship and potentially boost your income down the road.

There are a few different ways to follow up, depending on how you communicated with the client in the first place. If you emailed them, for example, you could send a quick message thanking them for their time and letting them know you’re looking forward to working together in the future. If you spoke on the phone, you could send a handwritten note or even an email thanking them for their time and letting them know you enjoyed speaking with them.


In conclusion, targeted freelancing can help you boost your freelance income by helping you focus on finding clients that are the best match for your skills and interests. It can also help you build a strong portfolio and network with other professionals in your field. So if you're looking to take your freelance career to the next level, consider giving targeted freelancing a try!

3 views0 comments

Recent Posts

See All


bottom of page