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How To Use Non-Jargony Language To Draw Customers


In recent years, companies have been increasingly using big words in their advertisements and on their websites in an attempt to sound smarter and more professional. However, new research suggests that this trend may actually be turning customers away.

Researchers found that when people encounter big words they don't understand, they tend to feel dumb and disengage with the material. In fact, using big words can make people feel so uncomfortable that they will actually avoid doing business with the company altogether.

If you're using big words to sound smart in your marketing, you could be turning customers away. Use of big words can make your writing seem elitist, out-of-touch, and insincere. It can also alienate customers who don't understand the jargon. When writing for a general audience, it's best to use plain language that everyone can understand.

Defining "Jargon": What is jargon, and why is it a problem?

Jargon is the specialized language of a particular trade, profession, or group. It's a problem because it can make communication difficult for people outside of that group. For example, if a customer service representative uses jargon when talking to a customer, the customer may not understand what they're saying. This can lead to frustration and confusion on both sides.

One way to avoid this problem is to use non-jargony language when talking to customers or clients. This means avoiding technical terms and acronyms, and instead using straightforward language that everyone can understand. Of course, this isn't always possible, so another solution is to simply explain the meaning of any jargon you do use.

If you're a freelancer, remember that your clients are likely not experts in your field.

The Impact of Jargon: How does jargon impact the way customers perceive your business?

In business, the use of jargon can create an elitist environment that excludes customers and potential customers. It can also make it difficult for people outside of the company to understand what's going on inside of it. When customers feel excluded, they're less likely to do business with the company. And when people can't understand what a company is saying, they're less likely to invest in it.

There are plenty of ways to avoid using jargon in your business communications. First, try to use non-jargony language when speaking with customers and potential customers. Second, don't rely on acronyms or abbreviations - spell things out. Finally, if you must use industry-specific terms, make sure you explain them in plain English.

How To Use Non-Jargony Language: 4 tips for speaking plainly to customers

When you're freelancing, it's important to use language your customers will understand. Non-jargony language is clear and concise, without technical terms or jargon. Here are four tips for speaking plainly to customers:

  • Avoid acronyms and abbreviations. They may be familiar to you, but your customer may not know what they mean.

  • Use active voice whenever possible. Passive voice can make your meaning unclear.

  • Keep sentences short and to the point.

  • Define any terms that might be unfamiliar to your customer.

By following these tips, you can ensure that your customers will understand what you're saying. Non-jargony language is the key to clear communication - and happy customers!


In conclusion, businesses should avoid using needless jargon when communicating with customers. Jargon can alienate and frustrate customers, and it is often unnecessary. By avoiding jargon, businesses can communicate more effectively with their customers and avoid driving them away.

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