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Is It Worth It For Freelancers To Develop An Audience?


When it comes to running a successful business, there are a few key things you need to keep in mind. First and foremost, you need to remember that you are a freelancer, not a media company. This means that you need to be focused on your work and your clients, not on creating a flashy website or social media presence. Secondly, you need to be organized and efficient in your work in order to make the most of your time and produce quality results.

As a freelancer, it's important to remember that you are your own media company. This means that you are responsible for promoting and branding yourself, as well as creating and distributing your own content. While this may seem like a lot of work, it's actually an empowering way to control your career and build your personal brand.

Why An Audience Is Important For Freelancers

As a freelancer, it’s important to develop an audience. Why? An audience can provide many opportunities and advantages, such as:

  1. Helps you get more clients. When you have an audience, you have people who can vouch for your work and help you get more clients.

  2. Gives you a platform to showcase your work. An audience gives you a place to show off your work and attract new clients.

  3. Helps build your brand. Having an audience helps you build credibility and establish yourself as an expert in your field.

  4. Keeps you motivated. It’s easy to get discouraged when working on your own, but knowing that there are people who appreciate your work can keep you going.

  5. Provides feedback. Things are hard to judge when you re working on them alone. An audience can help you decide if something is working or not.

  6. Can help you improve your work. People are better at providing feedback than others. It's important to listen to what they have to say and evaluate your work based on their comments.

  7. Provides opportunities for collaboration. Projects are best tackled with a team. A writing group can provide you with the support of fellow writers and opportunities for collaboration.

How To Start Developing An Audience

Freelancers often need to develop an audience from scratch. This can be a daunting task, but there are some basic steps that can help get the process started.

First, it's important to identify who your target audience is. This will help you focus your efforts and make the most of your time. Once you know who you're targeting, you can start creating content that will resonate with them.

Next, start promoting your content. Use social media, email marketing, and other channels to get the word out about what you're doing. The more people you reach, the better your chances of developing a strong audience.

Finally, keep at it. It takes time and effort to build an audience, but it's worth it in the long run. With a little patience and perseverance, you'll eventually start seeing results.

The Benefits Of Developing An Audience As A Freelancer

As a freelancer, one of the best things you can do is develop an audience. This can be done through a blog, social media, or even just by networking. Having an audience gives you a group of people who are interested in what you do and who can help promote your work. Here are some of the benefits of developing an audience as a freelancer:

  1. An audience can provide feedback on your work.

  2. An audience can help promote your work to a wider audience.

  3. An audience can help you connect with other professionals in your field.

The Downsides Of Developing An Audience As A Freelancer

As a freelancer, one of the most important things you can do is develop an audience. This can be done through social media, your website, or even just word-of-mouth. However, there are some downsides to developing an audience as a freelancer.

First of all, it can be time-consuming. You need to put in the work to grow your audience, and that takes time away from actually doing the work you're being paid for.

Second, it can be expensive. If you're using paid advertising to reach potential customers or clients, that can quickly eat into your profits.

Finally, there's always the risk that your audience will never materialize. You could spend months or even years building up an audience only to find that they're not interested in what you have to offer.

Who Should And Shouldn't Develop An Audience As A Freelancer

There are many wonderful and talented freelancers out there. But is it really necessary for every freelancer to develop an audience?

Some experts say yes, that developing an audience is essential for success as a freelancer. They argue that an audience can provide much-needed support and feedback, help you land new clients, and give you a sense of community.

Others say no, that developing an audience is not worth the time and effort required. They believe that you should focus on your work, rather than on building an online following.

So who is right? Ultimately, it depends on your individual goals and preferences. If you feel called to build an audience, then go for it! But if you're happy working in relative obscurity, that's perfectly fine too.


As a freelancer, you are in control of your own career. You are not beholden to a media company or any other organization. You are free to work where you want, when you want. This freedom is one of the great advantages of freelancing. However, it also means that you are responsible for your own success or failure. If you want to be successful, you need to treat your freelance business like a real business.

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