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The Issue With Business Positioning

Introduction: What is business positioning?

Business positioning is the art and science of differentiating a company’s products and services from its competitors. It is a strategic process that helps businesses create customer value and achieve sustainable competitive advantage. Businesses use positioning to communicate their unique value proposition to customers in a way that is relevant and differentiated from the competition. Positioning is an important part of any marketing plan and should be based on a deep understanding of the customer, the market, and the competition.

In business, positioning refers to the process of identifying and communicating the value proposition of a company, product, or service to target customers. A well-defined value proposition is essential to success in any market. There are many factors to consider when crafting a value proposition, including the needs of the target customer, the competition, and the unique selling points of the company or product. An effective value proposition must be clear, concise, and compelling in order to stand out in a crowded marketplace.

The Issue: Businesses don't invest enough time/effort into it.

Business positioning is the act of creating a unique identity and image for a company in the marketplace. It involves differentiating the company’s products and services from those of its competitors. Businesses don't invest enough time effort into it, because they think it's expensive and unnecessary. Positioning can be an important part of a company’s marketing strategy, but it doesn’t have to be costly. There are many low-cost or even no-cost ways to position a business.

Some common low-cost or no-cost methods include:

  1. Creating a strong brand identity

  2. Focusing on customer service

  3. Offering unique products or services

  4. Developing a niche market

Why It Matters: Because without good positioning, businesses will have a hard time succeeding.

In business, positioning is everything. It's the difference between a company that thrives and one that struggles to survive.

Positioning is about more than just where a business is located. It's about creating the right image and reputation in the minds of customers and potential customers. It's about differentiating yourself from your competitors and making sure people understand what your company does and why it's the best at doing it.

Unfortunately, too many businesses don't put enough thought into their positioning. They choose a name or logo without thinking about what it says about their company. They open up shop in a location without considering whether it's the right place for their target market. As a result, they end up with a brand that doesn't resonate with their audience and a business that doesn't reach its full potential.

What To Do About It: Businesses need to take the time to figure out who they are and who their target market is.

As a business owner, it's important to take the time to figure out who you are and who your target market is. This process is called positioning, and it's essential to developing a successful marketing strategy. However, many businesses struggle with this issue. If you're having trouble figuring out how to position your business, here are some tips to help you get started.

First, consider your unique selling proposition. What makes your business different from others in your industry? Once you've identified what sets you apart, you can begin to develop a positioning statement that will be the foundation of your marketing efforts.

Next, think about your target audience. Who do you want to reach with your marketing message? Once you've defined your target market, you can start to create messaging that resonates with them.


In conclusion, businesses that take the time to position themselves correctly are more likely to succeed in the long run. This is because they have a clear understanding of their target market and what needs to be done in order to reach them. Additionally, these businesses are able to adapt to changes in the market quickly and efficiently. As a result, they are able to maintain a competitive edge and continue to grow.

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