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Writing Emails That Win You Clients: A Guide


A good way to get more business is to email potential clients. It is a quick and easy way to reach out to many people at once. You can also track whether or not they open your email, which helps you gauge interest. Plus, it shows that you are proactive and have good communication skills.

Emailing potential clients is important for a number of reasons. First, it allows you to reach a large number of people with minimal effort. Second, it gives you a chance to build a relationship with potential clients before meeting them in person. Third, it allows you to showcase your knowledge and expertise in a way that is easily digestible for potential clients. Fourth, it allows you to stay top-of-mind with potential clients who may not be ready to engage with you immediately.

What To Include In The Email

When writing an email to a client, it is important to include all pertinent information so that the client can understand what is being communicated. This includes a professional greeting, the reason for the email, any relevant details or attachments, and a polite closing.

It can be easy to forget important information when communicating via email, so it is helpful to have a checklist of items to include in every message. This ensures that each client receives the same high level of service and communication.

At a minimum, every email should include:

  • A professional greeting (e.g., Good morning/afternoon)

  • The reason for the email

  • Any relevant details or attachments

  • A polite closing (e.g. Thank you for your time or Thank you for the opportunity to help with this matter.)

Of course, it is also important to remember that email etiquette applies to all communication methods.

How To Make Your Email Stand Out

In a world where nearly everyone has an email account, it can be difficult to make your message stand out. However, with a few simple tips, you can quickly learn how to write emails that will grab your clients' attention.

Here are three tips to make your email stand out:

  1. Keep it short and sweet. No one wants to read a long, rambling email. Get to the point quickly and be concise in your writing.

  2. Use strong subject lines. Your subject line is what will make people decide whether or not to open your email, so make it count! Write something that will pique their interest and make them want to learn more.

  3. Be personal. Take the time to address your client by name and write in a friendly tone.

The Best Time To Send Emails

Clients are more likely to open and click through emails that are sent during certain times of the day. According to a study by Adestra, the best time to send emails is between 10:00 AM and 11:00 AM. This is because people are more likely to check their email first thing in the morning and right before they take their lunch break.

To get the most engagement from your email list, it’s important to test different times and days of the week to see when your subscribers are most active. However, if you’re just starting out, sticking to the 10:00 AM – 11:00 AM time frame is a good place to start.

How Often To Follow Up

Emailing clients can be tricky- you don't want to seem too eager, but you also don't want to fall off their radar. So how often should you follow up?

For initial contact, it's best to give the client a week or two to respond. If you don't hear back after that, send a gentle reminder email. If there's still no response, pick up the phone and give them a call.

After that first contact, it's appropriate to follow up every few weeks until you get a definitive answer from the client. Once they've hired you or decided not to, you can back off on the frequency of your follow-ups.


In conclusion, emailing potential clients is important for the following reasons. First, it allows you to build a relationship with the client. Second, it keeps you top of mind when the client is ready to buy. Third, it allows you to show off your knowledge and expertise. Fourth, it helps you stay in touch with your clients. Finally, it allows you to build a rapport with the client.

Emailing potential clients is an important way to grow your business. It allows you to reach a larger audience and build relationships with potential customers. Additionally, emailing gives you the opportunity to show off your product or service and explain why it’s the best option for the potential client. Finally, remember to always follow up with potential clients after you send them an email.

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